The world of marketing has changed. Giants like Amazon have set new standards and customer expectations. In order to match the competition, your home service business will have to play on the same level. When planning your marketing strategy, you’ll have to incorporate some of the best practices in the space to meet the needs of your business. Whether your deal is plumbing, electrical, or carpentry, today, we’re here to give you the top marketing ideas that’ll help you promote your home service business.

Get online reviews

We’re living in the digital era and getting your business out on the internet is the fastest way to get traction. Online reviews will be the first impression many of your future clients see so it’s worth making sure your business is looking at its finest. You can create a business profile on local UK websites such as Trustpilot and Checkatrade to boost your brand image. 

In most cases, clients will find reviews on Google Reviews. That’s why it’s worth creating a Google Business Profile first. Make sure you fill in all the details, add contacts, and keep it updated. If you’ve done everything right, you’re bound to see more traffic to your website and more service calls. Are you

Engage with clients on social media

Are you already on social media? If not, now’s the second-best time to make the most of it! Billions of people around the world use social media apps and your business can greatly benefit from that. Create a social media profile for your business and connect with clients directly.

If your home service business is absent from social media, you’re missing out on the opportunity to engage with a wider audience. Facebook and Instagram are among the most popular social platforms and you can use them to:

• Give regular updates about your business
• Introduce your technicians, plumbers, carpenters
• Share useful content
• Run giveaways

By using social apps, your home service business will simultaneously engage with existing clients and attract new ones. Users can also directly schedule service appointments through social apps, making it much more convenient for both sides.

Post useful content

Is your plumbing company having trouble attracting new clients? We’ve just mentioned that you can use your social presence to post useful content. But where will you get the content from? Your best option would be to create it yourself. This will not only increase the overall trust in your home service business and establish you as a professional in the field but also boost traffic to your website and lead to more service calls.

The format really matters. One video is worth a thousand words but it’s often wiser to split your efforts between written and video content. Creating a blog post with plenty of information can serve as a useful guide and allow users to resolve small issues around the house. Despite that, video is still the preferred format and you should always add one if you have the resources. You can include guides on how to repair the sink, fix leaking pipes, unclog drains, check circuit breakers, and much more.

Respond to customer queries

For homeowners seeking help from home service professionals, speed is of the essence. Most people reach out for plumbing emergencies and require a fix within a week or even within the day. That’s why it comes as no surprise that the business willing to respond the fastest is often the first choice. Therefore, being able to respond quickly and send out a plumber, a technician or a repairman can lead to more opportunities and more long-term customers.

To attract customers for your home services business, it’s important to efficiently respond to and convert leads. An effective lead management process will increase the number of closed deals. The ideal solution for any home service business integrates with marketing tools used to promote your business and consolidates them all into a single inbox. Without such a tool, your staff would need to log in to multiple sites to retrieve new leads, slowing down response time significantly.

Improve your customer service

After attracting the attention of clients and establishing contact, it’s essential to provide one thing — exceptional customer service. From the arrival at the job site to smooth and efficient follow-up, consistently delivering top-notch service will leave a lasting impression on customers and foster long-term loyalty.

Outstanding customer service means understanding the exact nature of a client’s problem and taking the right steps to resolve it. This leads to repeat customers, overall business growth, positive online reviews, and more referrals, all critical elements for a successful home services marketing plan.

Run SMS Campaigns

SMS marketing is currently the most successful channel for many businesses. Why? People prefer to text and their response rate to an SMS is much higher than emails or calls. Texting feels more honest and casual as opposed to the formal tone of an email or a call. With SMS, users can describe the nature of their home emergency through text and even schedule a service call.

By utilising SMS marketing, you can build a more meaningful relationship with your clients and lay the foundations of trust between customers and your business. With SMS, you can run customer-specific campaigns and customise your messages with a more personal touch.

Additional tips

• Improve Your SEO – Search Engine Optimisation can take your business to the first page on Google, giving you more visibility than ever.

 

• Optimise Your Website – If your business has a dedicated website, it’s important to optimise it in terms of speed, the user experience and make sure it’s good on mobile devices.

 

• Provide Live Chat – One way to instantly engage with customers can be done via live chat on your website.

 

• Run Paid Ads – Posting on social platforms can promote your brand but you can also utilise them to run ads and target specific demographics to bring in more clients.

 

• Don’t Forget Email – These days, email marketing is full of spam. Stand out from the crowd and save emails for special discounts or clients who haven’t used your services in a while.

How Magic can help

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

• Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
• Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
• Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
• Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

Looking to grow your local business? Book in a demo call now. Follow us on Instagram and Facebook