No matter the size of your business, WhatsApp marketing can help you grow your audience, reach new clients, and turn existing ones into repeat sales. The social app is used by over 2 billion people worldwide and it’s the perfect tool to expand the reach of your small business while keeping the costs down.
With the tools provided by WhatsApp Business, you can run a successful marketing campaign. Here are our top 5 tips to follow when creating your campaign.
Display your online catalog
WhatsApp Business allows you to create your own business profile and customise it with information, photos, videos, and even links. Another great feature of WhatsApp Business is WhatsApp Catalogs. Use this opportunity to present customers with your online catalog and feel free to share the link on your official channels to increase traffic even further.
By giving users the option to directly browse your products, you’re offering convenience. Combining it with WhatsApp Pay, you can deliver a truly seamless experience.
Organise giveaways
One great way to increase user interest in your business is to organise a giveaway. While we often see giveaways on social media channels, WhatsApp Business makes it easy to organise one with its Business API. With the WhatsApp Chatbot, you can automate the process and avoid the need to reply to participants manually.
Giveaways can be in many forms, from guessing the word, to a knowledge quiz or a referral program. You can also use WhatsApp as the exclusive platform to deliver special rewards and increase the traction you get on the app.
Introduce a loyalty program
Attracting new customers is important but you shouldn’t forget about your already existing clients. That’s why introducing a loyalty program is always a good idea. Giving existing customers more incentive to purchase again from you can drive your sales up, especially if they were happy with their initial order.
Creating a WhatsApp-based loyalty program can be even more enthralling as it saves people time and skips the tedious signup process. Furthermore, thanks to the WhatsApp API, data can be used to effectively target users during promo campaigns.
Utilise different formats
WhatsApp supports different formats and this means you’re not limited to text messages. Use that to your advantage. You can assist clients with more detailed answers and provide them with tutorials in video format, guides, locations, and much more.
You can also add some additional flavor to your brand’s customer service by utilising GIFs and memes!
Deliver quick customer service
Speaking of customer service, WhatsApp can help you optimise the entire user experience. With the use of chatbots, you can give instant answers to some of the most common inquiries that clients come up with. This delivers an immediate solution to frequently asked questions.
Just don’t leave everything to the automated process. Make sure you always have a human behind the screen to provide users with a more personalised approach and assist clients with more complex problems.
Frequently asked questions about WhatsApp marketing
Can you do marketing on WhatsApp?
Absolutely! WhatsApp is a powerful platform for connecting with your customers, offering them exclusive deals, and providing personalised customer support. However, under GDPR you must always obtain opt-in preferences before using WhatsApp to contact a customer. Sending marketing messages without obtaining consent is illegal.
How do I promote sales on WhatsApp?
If you have a loyal customer base, however small, you can share and promote limited-time offers, product updates, and promotions directly with your subscribers through WhatsApp. But like social media, you need to use visuals that pop and clear calls-to-action along with providing seamless purchasing options and personalised assistance to drive conversions.
How do I send marketing campaigns on WhatsApp?
Sending marketing messages on WhatsApp requires a careful balance so you don’t overwhelm and alienate your audience. Before you send any messages you need to obtain opt-in permission from your customers which can easily be done by adding a link to your receipt. A WhatsApp marketing message should be concise and personalized that makes use of images and short videos to make it visually appealing.
What are the disadvantages of WhatsApp marketing?
WhatsApp marketing undoubtedly offers numerous benefits, there are a few potential downsides. Too many messages can be considered spamming which will lead to user annoyance and potentially a glut of unsubscribing, which will harm your brand. Additionally, not everyone is receptive to marketing messages though personal messaging apps and there are limitations to group sizes and restrictions on promotional content.
Is WhatsApp marketing better than email marketing?
Yes and no. While it’s true that 98% of text messages are opened within five minutes as opposed to 20% of emails, WhatsApp and email marketing serve different purposes.
- WhatsApp offers immediate, personal interactions, making it great for flash sales and customer support
- Email marketing offers a broader reach and allows for more detailed content
However, using a combination of both that tailors to your audience’s preferences and communication habits is a great strategy.
Conclusion
Online shopping is the most popular way for people to buy products. Tapping into this market can yield great results for your business and WhatsApp marketing can help you attract new customers by allowing you to build a deeper relationship with your clients.
WhatsApp is among the latest channels used for business marketing campaigns, which translates to less competition in the space and an audience that’s much more open to what you have to say due to the personal nature of the app. Thanks to the various features offered by WhatsApp Business you can find new ways of interacting with your clients and forming a true community behind your brand.
About Magic
Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:
- Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google.
- Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates.
- Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes.
- Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website.
Looking to grow your local business? Book in a demo call now. Follow us on Instagram and Facebook
