Are you struggling to attract new customers to your hair salon or spa? Are you tired of relying on word-of-mouth marketing? In today’s digital age, digital marketing for your hair salon or spa is one of the most effective ways to attract new customers. With so many people turning to the internet to search for beauty services, your business must have a strong online presence. However, with so many different marketing tactics and strategies, it can feel overwhelming.

Look no further! In this article, we will explore some strategies for boosting your online marketing efforts and attracting a steady stream of new clients to your business. So if you want to take your business to the next level, read on and get ready to boost your online presence!

Create a website

A website is more than just an online brochure. It also serves as a powerful marketing tool that helps businesses reach new customers and keep existing ones engaged. Here are some ways that a website can help you to promote your business online:

• Improved search engine visibility: A well-designed website optimised for search engines can help businesses rank higher in search results, making it easier for potential customers to find them online. By including relevant keywords, optimising titles and tags, and adding fresh, high-quality content, businesses can improve their search engine rankings and attract more traffic to their website.
• Increased credibility with reviews: A website is a great place for businesses to showcase customer reviews and testimonials. Positive reviews can help build trust and credibility, establish your business as a reputable and trustworthy source of beauty and wellness services, and encourage potential customers to try your salon.
• Improved customer communication: A website allows you to communicate easily with your customers, providing them with important information about your services, pricing, and availability. You can:
  • Showcase your portfolio, highlighting the skills and talents of your team that encourage
  • Link it to your social media accounts and share updates and promotions with your followers to drive traffic to your website.
  • Collect email addresses from customers and potential customers, to whom you can send targeted email campaigns promoting special offers, new products, or events.
• Enhanced online booking and scheduling: Offering online booking and payment options make it easy for busy customers to schedule appointments and make purchases at the touch of a button. Providing this option also reduces the workload for your staff and makes it more likely that customers will return in the future.

A website can be a valuable asset for your hair salon or spa, helping you to attract new customers, build credibility, and streamline your business operations. Investing in a professional website can help take your online marketing efforts to the next level and drive more traffic and revenue to your business.

List your business on Google

If you own a hair salon or spa, creating a free business profile on Google is a great way to get found in your local area, because it gets you found on Google Maps and in local searches. You can even set it up to book appointments.

However, when it comes to attracting new customers, it’s important to optimise your profile, which includes choosing the right keywords for your business description and adding your website and contact information, such as phone number, address, and business hours. Adding photographs of your business is also a good idea.

To create your business listing, click here. You will need to enter a phone number, which will be used to send a code to verify your profile, and once verified, you can edit your listing.

Increase rebooking rates

One of the biggest business growth drivers for hair salons and spas is increasing rebooking rates. When customers rebook their appointments, it not only generates repeat business for your business but also helps create a loyal customer base. And with the right tools and a bit of training, your staff should be able to get more of these repeat appointments.

The secret to successful rebooking is having a well-trained team that provides a high level of service to every customer. This includes everything from greeting them warmly to ensuring that their service is personalised to their needs. It’s also important to make sure that your booking system is user-friendly and allows customers to easily schedule their next appointment, such as an online booking option or even a mobile app for easy scheduling on the go.

Offering incentives for rebooking for customers who rebook their appointments is another strategy to increase the rebooking rate. Incentives include; loyalty points, a discount on their next service, a free product, or even a referral program where they can earn rewards for referring new customers to your salon or spa.

Of course, if you want customers to rebook, nothing beats sending them a follow-up email or message after their appointment, thanking them for their visit and reminding them to book their next appointment. With your email list, you could also send out newsletters with special offers or promotions, or use social media to share updates about new services or products.

Create a social media ‘selfie’ station

A selfie station in a hair salon can be an effective marketing strategy. Persuading clients to take pictures of their new hairstyle and sharing them on social media also helps promote your salon.

Creating a fun selfie station isn’t complicated. All you need is a few simple supplies. First, you’ll need to create a backdrop, such as a plain wall, a pop-up background, or a custom-branded mirror. Alternatively, you could create a fun and unique chalkboard selfie wall. To do this, you’ll need a large-mounted blackboard, some blackboard paint, and some decorative angel wings or messages.

Once finished, it should be placed in a strategic location. The ideal spot is in a hallway or at a doorway, but it’s important to ensure that it doesn’t block any fire exits or walkways.

Encourage customers to leave reviews

As a hair salon or spa owner, you know that word-of-mouth referrals are great for your business. However, online reviews are now just as valuable as 98% of consumers turn to online reviews for recommendations [1]. 

When your salon or spa has a large number of positive reviews, it can help improve your search engine rankings. This is because search engines like Google view your business as more reputable and trustworthy when it has a high rating.

Online reviews also give potential customers confidence in your business, and if they see that other people have had a great experience at your salon or spa, they are more likely to book an appointment with you.

While it’s great to receive positive reviews, it’s also important to pay attention to negative reviews. It’s these reviews that can help you identify areas of your business that may need improvement, from the quality of your services to the cleanliness of your facility.

But how can you encourage your customers to leave reviews? 

The easiest way is to ask! After a customer has visited your salon or spa, consider sending them an email or text message asking them to leave a review. Make sure to thank them for their business and tell them how much you appreciate their feedback. It’s also important to make it easy for them to leave a review by providing a link to your preferred review site, such as Google, Yelp, or Facebook.

By encouraging customers to leave reviews, you can boost your online marketing and attract more business to your hair salon or spa. So don’t be afraid to ask for reviews and make it easy for customers to leave them. The benefits are well worth it! You can then promote your online reviews by posting them on your website or social media.

Partnerships with other local businesses

Partnering with other local businesses can be a highly effective way for hair salons and spas to boost their online marketing efforts. Teaming up with complementary businesses in your community, you can reach new audiences, build relationships, and increase your overall online presence.

One way to leverage partnerships is to cross-promote each other’s services. For example, if you own a hair salon, you could partner with a local spa and offer special packages that combine your services. You could then promote these packages on your social media channels and websites, as well as through email marketing and other digital marketing channels.

Another way to use partnerships to boost your online marketing is by offering discounts or promotions to customers who purchase services from both businesses. For example, you could offer a 10% discount on a haircut if the customer also books a spa service. Not only does this help drive traffic to your business, but it also encourages customers to spend more money and try new services.

Additionally, you can also use partnerships to enhance your online presence. For example, you could collaborate with local influencers or bloggers with a large social media following. By working with these influencers, you can tap into their audience and reach a brand new group of potential customers.

Key takeaway

To create a strong online presence, a hair salon or spa needs a professional and user-friendly website that is easy to navigate and showcases the salon or spa’s services, pricing, and team. Regular posting of engaging and relevant content on social media platforms, such as before and after photos, special offers, and educational resources will also help build online awareness.

Additionally, it is important to build a positive online reputation through customer reviews and ratings on review websites, as well as by responding promptly and professionally to any customer inquiries or complaints. Finally, consider partnering with local businesses or organisations to cross-promote each other’s services and reach a wider audience. By implementing these strategies, a hair salon or spa can effectively boost its online marketing efforts and attract new customers.

About Magic

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

• Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
• Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
• Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
• Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

Looking to grow your local business? Book in a demo call now. Follow us on Instagram and Facebook

References

[1] Source: BrightLocal – Local Consumer Review Survey 2022