In the modern day and age, running a business successfully is about more than having a good product and offering high-quality services. Marketing usually plays an instrumental role in the overall popularity of your business. If you want to remain competitive, you’ll have to utilise every trick in the online marketing book. Today, we’ll take a look at some of the marketing tools that can help your spa business increase its conversion rates and get more appointments.

In this article, we’ll take a look at some of the marketing tools that can help your spa business increase its conversion rates and get more appointments.

Boost the SEO of your spa business

To stay ahead in the race, you’ll have to get your spa business out into the public eye. Increasing the number of search results is the key to attracting more customers. Nowadays, everyone is doing research and you want your business to appear in the search results. The technique to achieve this is called Search Engine Optimisation or SEO for short.

There are two ways to go about it – hire a dedicated SEO agency to do everything for you or do it yourself. In case you choose the second option, some of the things you’ll need to focus on include:

• Improving your website’s loading times
• Making your website mobile-friendly
• Find the right keywords that appear in search results
• Implement them in the content on your website

Create a Google Business Profile

What we didn’t mention is that there are two types of SEO – global and local. In the case of spa business, you should be more interested in local SEO, which increases the popularity of your business on a local level. Local SEO takes into account different factors such as:

• The proximity of searches
• Your Google Business profile
• Keywords used in your Google Business profile
• Online reviews (also found on your Google Business profile)

That’s why creating your Google Business Profile is a top priority. It’s also the first thing people see and base their opinion on. Create a profile for your spa business on Google. Make sure to add a proper description, the correct address, and the contact details of your spa business.

Utilise social media platforms

You’ve done keyword research, created an SEO strategy, and made your Google Business Profile. The next thing to do is to spread the word about your spa business far and wide. How? Through social media platforms. It’s no secret that most people are on either Facebook, Twitter, or Instagram.

You don’t have to create a profile for your business on every platform, but the more you have, the better. For a spa business, Instagram and Facebook make the most sense, as users usually share pleasant views in the form of photos and videos. It comes down to the type of audience you want to reach, with Instagram having the younger one. Use your profile on these platforms to promote your spa business and share eye-grabbing sights. You can also run campaigns, and giveaways and offer discounts to promote user engagement.

Use different marketing channels

To truly find success you have to do something different. Marketing your spa business through email is so last decade. Try promoting your brand through social apps such as WhatsApp, Viber, and others, or simply use SMS marketing. The reason these channels work is due to the differences between generations. Millennials and Gen Z love texting and social apps & SMS are just that.

But that’s not the only reason to use them. Texting directly to your clients has the added benefit of creating a client-business relationship on a deeper level and increasing the trust in your brand. This also means higher conversion and retention rates as people are more prone to answer text messages than emails. Much like your social media profile, you can use these channels to run giveaways, send reminders, discounts, and much more.

Conclusion

There are numerous ways to promote your spa business. Use all marketing tools at your disposal and create a strategy that not only fits your budget but also delivers results. Engage with your customers through different channels. In terms of content, more is not always better, so strive to provide precise information that’s easy to digest and doesn’t lead to any confusion. To reach an even wider audience, don’t forget to diversify your presence across different channels. At the end of the day, it all boils down to delivering outstanding service.

About Magic

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

• Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
• Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
• Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
• Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

Looking to grow your local business? Book in a demo call now. Follow us on Instagram and Facebook