Company Snapshot

With 3 locations, 2 in Sydney and 1 in Melbourne, The Mayflower’s honours the historic Mayflower pilgrims’ strength, courage and faith in liberty with their vision of innovative cafes.

They endeavour to make dining immersive and free the creative mind, and their collaborations with local and international artists helps them offer their customers a modern dining experience with a slice of nature, nestled within the chaos of urban living.

 

The Challenge

The Mayflower’s, a thriving café chain with 3 locations, faced a common challenge in the highly competitive hospitality industry: standing out among a sea of other businesses and attracting new customers. They recognised that having a strong online presence, including positive reviews, was key to driving new business and retaining loyal customers. However, with limited resources and a busy workflow, they struggled to consistently generate and manage reviews across different platforms to improve their overall rating.

They realised the need for a solution that would help them generate more reviews to increase their online presence and reputation, and one that would help them easily manage and respond to customer reviews to build better customer relationships and improve the overall customer experience.

Difficulty generating reviews

Despite having satisfied customers and a loyal customer base, The Mayflower found it challenging to encourage their customers to leave reviews on popular platforms like Google, Yelp, and Facebook. 

And without a steady stream of positive reviews, their online presence was impacted, which in turn affected their ability to attract new customers and retain existing ones.

Limited resources to manage reviews

As the business grew, The Mayflower found it increasingly challenging to keep up with the influx of reviews coming in from multiple platforms, and with limited resources, they also struggled to respond to each review in a timely and professional manner.

 

Quote

“Since we started using Magic for our cafe, our online reviews have skyrocketed! With the platform’s seamless integration into our workflow, we’ve seen a direct correlation between increased positive feedback and a 35% boost in bookings.” Christian L, Co-owner of The Mayflower

 

The Magic Solution

With Magic Reviews, The Mayflower was able to overcome the challenges they faced with generating and managing online reviews to grow their business. 

By leveraging Magic’s automated review invitation process, centralised review management dashboard, and pre-built response templates, they were able to get more online reviews, manage them more efficiently, which resulted in a significant improvement to their online presence and reputation.

Magic Results

275% increase in online reviews

Magic Reviews helped the business generate more reviews by sending automatic review invites to customers via email or SMS. 

With Magic’s seamless integration into their workflow, The Mayflower saw an increase of 275% in the number of online reviews they received.

35% boost in bookings

The Mayflower observed a direct correlation between the increased number of positive reviews they received by integrating Magic into their business and the increase in bookings. 

More positive reviews helped enhance their online reputation, attract new customers and retain loyal ones, and this resulted in a 35% boost in bookings.

Enhanced online reputation

Magic’s centralised Review Management dashboard enabled The Mayflower to manage and respond in one place which made it easier for them to keep track of their online reputation. The pre-built response templates provided by Magic also helped them respond to reviews more efficiently, saving them valuable time and resources. 

As a result, being able to respond to reviews in a professional and personalised way, the business was able to build trust and enhance their brand reputation, which helped them maintain a positive relationship with their customers, stand out among their competitors and attract new business.

 

Improve your online reputation with Magic

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

• Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
• Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
• Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
• Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

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